On YouTube, there are different types of advertising. One is in the traditional display circuit next to the videos or so-called overlay in-video ads, which appear transparent in the lower part of the video. Here is paid per impression.
Unlike its users, the business is worthwhile for YouTube. In 2013 YouTube could generate 2 billion dollars of advertising revenue alone. According to eMarketer, YouTube made 2013 revenue of 5.6 billion, which is an increase of 51 percent compared to the previous year.
Skateboards pop and cuddly toys – the video platform YouTube appear at first sight as a difficult plaster for companies. But it is worthwhile to look closer: On YouTube not only viral hits, which brought worldwide attention. In 2006, YouTube became the second-largest search engine in the world and the gateway to successful content marketing with moving pictures.
Since 2010 there is the TrueView In-Stream advertising, which is surely known to you? This is, for example, the commercial that is played before a video and you have to wait five seconds before you can get it away. Advertisers must pay for this advertisement only if viewed for more than 30 seconds. Therefore you should make sure that the beginning of the spot captivates the viewer and stimulates them to look at the complete spot. Google’s ad chief Neal Mohan announced in the middle of last year, that meanwhile 86 percent of advertising on YouTube are designed in TrueView format.
For advertisers, YouTube is currently a very attractive platform. The cost of switching commercials compared to traditional TV campaigns is low and the viewer is growing rapidly – as described above.
In order to check one of the most viewed videos on the subjects of life hacks and DIY, you should check
youtube.com/wengie which contain so many beautiful and informative videos that you can use in your life.