Johannes Leonardo is basically a community that illustrates and serves others with brilliant creativities and ideas towards betterment. The agency utilizes its strength in harnessing the people’s energy through the creation and delivery of extraordinary ideas and concepts that help them to be acknowledged as a medium and not the final point of destination. This step helps in empowering millions all around the world for the scenario of promotion of a brand rather than keeping it stagnant within the reach of a few. There are a group of activists who are ready and prepared to protect the brand value along with its enrichment. This is mainly done to express the freedom and take potential steps towards factors of arising risks. This is a platform that enriches the true value of brands and the ones embracing it to the fullest are able to find the complete potentiality. The agency, Johannes Leonard was formulated with the strategy that primarily focused on the shift that was fundamental for the consumers to automatically get engaged with the brands.
There is a technological shift as it is creating an exponential change in the world with time and advancement and this is the main reason why the media had no control and power on the conversations made. The consumers are becoming more powerful day by day and will continue to do so in the near future. They are more controlled by their views and what is in front of them. This helps in the spread of creative ideas through their voices to a message given out by brands.
There is an optimization done by the agency, Johannes Leonard of all the deeds that are not done in their favor. They believe the growth of newer age through media and technology but the medium remains the same in the form of consumers.